Last Updated: 2025/07/09

m7soft (hereinafter referred to as “we” or “our company”) sets forth the following privacy policy (hereinafter referred to as “this Policy”) regarding the handling of user information, including personal information, related to the application and web services provided by us for DevilBalloon (hereinafter collectively referred to as “this Service”).

By using this Service, you are deemed to have agreed to this Policy.

This service may also be provided to users residing in the European Economic Area (EEA), in which case the EU General Data Protection Regulation (GDPR) will apply. For details, please refer to section 9. GDPR at the bottom of this policy.

This service may be provided in some U.S. states, including California, in which case privacy-related laws (e.g., CPRA, VCDPA, CPA, CTDPA, etc.), including the California Consumer Privacy Act (CCPA), will apply. For details, please refer to section 10. US State Laws (CCPA, etc.) at the bottom of this policy.

1. User Information We Collect and How We Collect It

In this Policy, “User Information” refers to information related to the identification of users, behavioral history on communication services, and other information generated or stored in connection with users or their devices that we collect under this Policy.

The types of User Information we collect through this Service are as follows, depending on the method of collection:

(1) Information Provided Directly by the User

• Game progress such as level completion

(2) Information Collected Automatically When the User Uses This Service

• Service-specific identifiers

(3) Information Collected Through External Modules Used by This Service

• For analytics:
  • Page view history and user operation logs
  • Device information
  • Approximate location (city-level, not personally identifiable)
• For advertising:
  • Advertising identifiers
  • Approximate location for ad optimization
• For troubleshooting:
  • Device status at the time of crash

※ These are used only by each external service for their respective purposes. We do not collect them independently.

(4) Information That May Be Provided During Inquiries

• Email address

※ The above is only collected when you voluntarily input it via our website’s contact form to communicate with our administrator.

※ If the user does not use the contact form, the app does not collect such information on its own.

2. Purpose of Use

The specific purposes for which we use User Information in relation to the Service are as follows:

• (1) To provide, maintain, protect, and improve the Service
• (2) To use and publish aggregate data (not personally identifiable)
• (3) To measure user traffic and behavior
• (4) To deliver, display, and measure the effectiveness of ads
• (5) To respond to guidance and inquiries related to the Service
• (6) To address violations of our terms and policies related to the Service

3. How to Request Termination of Use

Users can terminate the use of the Service at any time by deleting the app.

If you also wish to completely delete anonymous game progress data that may remain on our server, please contact us via our website’s inquiry form. We can delete such anonymous data, but please note that the unique device ID used by this Service will be required. You can check this ID from the app’s menu screen. If the app is deleted, it may be difficult to trace the device ID. This condition is deemed to be accepted in advance.

4. Children’s Privacy

This Service is not intended for individuals under the age of 13, or the age considered a minor in your region, and such individuals are strictly prohibited from using the Service. Even with parental consent, use of the Service is not permitted.

This Service is intended only for individuals who are 18 years or older, or legally adults in their respective regions. This does not imply the inclusion of sexual or violent content.

If a child accidentally installs the Service, please delete the app immediately.

5. External Transmission, Third-Party Provision, and Use of Information Collection Modules

The following information collection modules are integrated into this Service. Accordingly, user information is provided to the module providers (including those outside Japan) as follows:

6. Provision to Third Parties

We do not provide personal information among user information to third parties (including those outside Japan) without prior consent from the user. However, exceptions include the following cases:

• (1) When outsourcing the handling of personal information to the extent necessary to achieve the purpose of use
• (2) When personal information is provided in connection with a business succession due to merger or other reasons
• (3) When providing personal information to partners or the aforementioned module providers (e.g., for analytics or ads)
• (4) When cooperating with national or local government agencies where obtaining user consent may hinder official duties as required by law
• (5) Other cases permitted by the Act on the Protection of Personal Information and related laws

7. Disclosure of Personal Information

When a user requests disclosure of their personal information in accordance with the Act on the Protection of Personal Information, we will confirm the identity of the requester and respond without delay. (If such information does not exist, we will notify accordingly.)

However, this does not apply if we are not obligated to disclose under applicable laws and regulations.

Please note that a handling fee of 1,000 yen per request will be charged for disclosure.

8. Correction and Suspension of Use of Personal Information

• (1) If a user requests correction of their personal information because it is not accurate, or requests suspension of use because it has been handled beyond the scope of the published purpose of use or collected by fraudulent means, we will confirm the identity of the user, investigate without delay, and notify the user of the result.

• (2) If a user requests deletion of their personal information, and we determine it necessary to comply, we will confirm the identity and delete the information, then notify the user.

• (3) If we are not obligated to make corrections or suspend use under the Act on the Protection of Personal Information or other laws, these rules do not apply.

9. GDPR (General Data Protection Regulation)

For users residing in the European Economic Area (EEA), the General Data Protection Regulation (GDPR) applies.

(1) Legal Basis for Data Processing under GDPR

We process personal data of users in the EEA in accordance with the legal bases defined by the GDPR, as follows:

Where applicable, we obtain explicit consent in the app during initial launch or through the settings screen. Users may withdraw their consent at any time.

(2) User Rights under GDPR

We provide the following rights to users residing in the EEA:

• The right to access your personal data
• The right to rectify your data
• The right to request data deletion (the “right to be forgotten”)
• The right to restrict data processing
• The right to receive your data in a structured, machine-readable format (data portability)
• The right to object to certain types of processing (e.g., for marketing purposes)

To exercise any of these rights, please contact us via the inquiry form.

(3) Data Transfers Outside the EEA

Our use of third-party services, such as Google LLC (USA), may result in data transfers outside the EEA.

Such transfers are made in accordance with appropriate safeguards, such as the European Commission’s Standard Contractual Clauses (SCCs).

(4) Contact for GDPR Inquiries

If you reside in the EEA and have questions, complaints, or wish to exercise your rights, please contact us using the inquiry form specified in this policy.

10. Privacy Rights under U.S. State Laws (CCPA and others)

We comply with the California Consumer Privacy Act (CCPA) and other state-level privacy laws in the United States, including CPRA, VCDPA, CPA, and CTDPA. We provide the following rights to users who are residents of these jurisdictions:

• The right to know what personal data we collect and why
• The right to request deletion of personal data
• The right to opt-out of the sale or sharing of personal data (“Do Not Sell or Share My Personal Information”)

We do not sell personal data to third parties. However, we may share data with external services (e.g., ad networks) in ways that may be interpreted as a “sale” under certain laws. Therefore, eligible users are offered an opt-out option.

If you wish to exercise your opt-out rights, please visit the privacy settings screen within the app.

11. Contact Information

For opinions, questions, complaints, or other inquiries related to user information, please contact us via the inquiry form on our website.

Contact us here

12. Procedure for Changing the Privacy Policy

We may revise this Policy as necessary.

If changes to this Policy require user consent under applicable laws, the revised Policy will apply only to users who have agreed in the prescribed manner.

We will notify or announce the effective date and details of the revised Policy on our website or by other appropriate means.

Effective Date: 2025/07/09